Today on the podcast:

This is the next step after 1.1 online training. 

You don’t need an audience to move online, but once you are looking to scale up by serving multiple people at once with a course or a program, you really do need to build an audience first. 

Not only does building an audience give you direct feedback on their major pain points, it’s nearly impossible to serve multiple people with the same pain point if you are not super clear on how to address it. 

What you can do: 

  •     Quantity vs quality on the audience 06:59 
  •     Run a MVP, test it and use feedback to improve it  17:39 

How to do it:  

  •     Podcast series 23:28 
  •     Lead magnet and email campaign 30:48 
  •     Social media 35:14 


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