Episode: 181
Tuesday, September 16, 2025
In this episode of the Fitness Business Podcast, I interview my friend, former mentee and current Circle member Paul Hughes, a fitness coach who transitioned from a building surveyor to a strength coach after overcoming personal injuries.
We discuss the integration of AI in fitness coaching, particularly how custom GPTs can streamline content creation and enhance brand awareness. Paul shares his journey, the practical applications of AI tools, and the importance of consistency in building a brand. We also touch on common business mistakes, the value of networking with other coaches, and the underrated importance of personal connections in business.
Timestamps:
00:49 Introduction to AI in Fitness Coaching
03:51 Paul’s Journey: From Surveyor to Strength Coach
06:46 Building Custom GPTs for Business Efficiency
09:40 Creating Content with AI: A Game Changer
12:30 Brand Awareness and Consistency through AI
15:36 Exploring AI Tools for Automation
18:32 Combining AI Tools for Enhanced Content Creation
21:24 Navigating the Limitations of AI
24:13 Business Lessons Learned: Mistakes and Growth
27:12 Overcoming Video Content Fears
29:58 Underrated and Overrated Tools in Business
32:48 Final Thoughts and Advice for New Coaches
Join the Circle here: https://briankeanefitness.com/online-mastermind
Details for business mentorship: https://briankeanefitness.com/mentorship-and-business-coaching]
Paul’s website:
Paul’s Instagram: https://www.instagram.com/templetownstrengthconditioning/
The Lower Back Pain Podcast: https://sites.libsyn.com/585585