Episode: 181

Tuesday, September 16, 2025

Circle Member Paul Hughes Masterclass on Using Custom AI to Create Content, Build Brand Awareness and Make More Qualified Sales!

Today on the podcast:

In this episode of the Fitness Business Podcast, I interview my friend, former mentee and current Circle member Paul Hughes, a fitness coach who transitioned from a building surveyor to a strength coach after overcoming personal injuries. 

We discuss the integration of AI in fitness coaching, particularly how custom GPTs can streamline content creation and enhance brand awareness. Paul shares his journey, the practical applications of AI tools, and the importance of consistency in building a brand. We also touch on common business mistakes, the value of networking with other coaches, and the underrated importance of personal connections in business.

Timestamps: 

00:49 Introduction to AI in Fitness Coaching

03:51 Paul’s Journey: From Surveyor to Strength Coach

06:46 Building Custom GPTs for Business Efficiency

09:40 Creating Content with AI: A Game Changer

12:30 Brand Awareness and Consistency through AI

15:36 Exploring AI Tools for Automation

18:32 Combining AI Tools for Enhanced Content Creation

21:24 Navigating the Limitations of AI

24:13 Business Lessons Learned: Mistakes and Growth

27:12 Overcoming Video Content Fears

29:58 Underrated and Overrated Tools in Business

32:48 Final Thoughts and Advice for New Coaches

Join the Circle here: https://briankeanefitness.com/online-mastermind

Details for business mentorship: https://briankeanefitness.com/mentorship-and-business-coaching]

Paul’s website: 

Paul’s Instagram: https://www.instagram.com/templetownstrengthconditioning/

The Lower Back Pain Podcast: https://sites.libsyn.com/585585

Brian Keane Fitness Podcast

Brian is a qualified personal trainer, sports nutritionist and strength and conditioning coach.

He is the best selling author of the book The Fitness Mindset and currently travels the world as a professional speaker. He also hosts the #1 podcast The Brian Keane Podcast.

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Books:

The Fitness Mindset BookRewire your Mindset Book