Marketing Expert Neil “Shoney” Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile! 

Neil “Shoney” Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training. 

He’s an ads expert, agency co-owner, course creator and speaker.

He is also a dad, husband and investor and in today’s show we are going to unpack all the mistakes you are potentially making with your ads strategy online. 

Timestamps (may vary by 2-4 minutes based on your podcast app)

02:11 Introduction to Ad Strategies for Fitness Professionals
05:06 Understanding Conversion Systems in Advertising
08:01 Effective Ad Frameworks: Live Masterclasses and Lead Magnets
10:57 Warm vs Cold Campaigns: Strategies for Success
14:02 Navigating High Skepticism Markets
17:01 Macro vs Micro: The Balance in Ad Strategy
20:17 The 3x Reel Strategy: Amplifying Success
00:00 Boosting Posts Effectively
28:51 Custom Ads vs. Amplifying Organic Content
31:01 The Seven Day Stack Facebook Ad Strategy
32:39 Overcoming Ad Aversion
36:11 Choosing Between Facebook and Instagram Ads
39:20 Identifying Who Shouldn’t Run Ads

Today’s podcast is sponsored by The Circle: 

https://briankeanefitness.com/online-mastermind

(Website)

https://neil-maclean-marketing.mykajabi.com

(Instagram)

www.instagram.com/neilshoneymac/

(Threads)

https://www.threads.com/%40neilshoneymac