Jay Alderton is a retired British Army soldier turned champion bodybuilder and personal coach who is committed to the belief that “transformation starts from the neck up”. 
With a huge 1.1M TikTok followers and over half a million followers on Instagram (@jayalderton),&nbsp; Jay’s platforms continue to rapidly amass support and positive sentiment from a community of like-minded individuals committed to transforming their lives by confronting life’s obstacles and reaping the rewards.
He is the author of several best-selling books. His most recent one Hard Stuff, Easy Life – 7 mindset principles for success, strength and happiness is available now&nbsp;
I got so much from this conversation on a personal level, I hope you get just as much from listening.&nbsp;
Here are some of the things we talked about in today’s podcast:&nbsp;
·&nbsp; &nbsp; &nbsp; Transformation starts from the neck up.
·&nbsp; &nbsp; &nbsp; Fear of failure often prevents people from starting.
·&nbsp; &nbsp; &nbsp; Failure is a natural part of success, while quitting is not.
·&nbsp; &nbsp; &nbsp; No one cares about your decisions as much as you think.
·&nbsp; &nbsp; &nbsp; Commitment requires ongoing effort beyond the initial decision.
·&nbsp; &nbsp; &nbsp; Maintenance of habits is easier than the initial growth phase.
·&nbsp; &nbsp; &nbsp; Your identity can change over time; you are not fixed.
·&nbsp; &nbsp; &nbsp; Obstacles can serve as valuable lessons for future success.
·&nbsp; &nbsp; &nbsp; Learning to say no is essential for prioritizing what matters.
·&nbsp; &nbsp; &nbsp; Self-awareness is key to understanding and overcoming past influences. Extreme success comes with extreme sacrifice.
·&nbsp; &nbsp; &nbsp; Balance is found between selfishness and selflessness.
·&nbsp; &nbsp; &nbsp; Communication is crucial in family dynamics.
·&nbsp; &nbsp; &nbsp; If you can&#8217;t reduce negativity, remove it completely.
·&nbsp; &nbsp; &nbsp; Being present improves mental health and connections.
·&nbsp; &nbsp; &nbsp; Life is too short to tolerate negativity.
·&nbsp; &nbsp; &nbsp; And much more.&nbsp;
(Website)
<a href="http://www.mindsetwithmuscle.co.uk/">www.mindsetwithmuscle.co.uk</a>
(Instagram)
<a href="http://www.instagram.com/jayalderton/">www.instagram.com/jayalderton/</a>
(Tiktok)
<a href="https://www.tiktok.com/@jayalderton?lang=en">Jay Alderton (@jayalderton) Official | TikTok</a>
(Facebook)
<a href="http://www.facebook.com/JayAldertonOfficial">www.facebook.com/JayAldertonOfficial</a>
(Twitter/X)
<a href="https://x.com/jayalderton?lang=en">&nbsp;Jay Alderton (@JayAlderton) / X</a>
(Youtube)
<a href="https://www.youtube.com/channel/UCOKOB4Eb1s-MSA9TRistZcQ">Jay Alderton &#8211; YouTube</a>
(LinkedIn)
<a href="https://uk.linkedin.com/in/jayalderton">Jay Alderton &#8211; Mindset with Muscle &#8211; Mindset with Muscle | LinkedIn</a>
Previous appearance:
Episode 72
<a href="https://briankeanefitness.com/podcast/72-mindset-muscle-knowledge-bombs-jamie-alderton-aka-grenade-jay">Mindset With Muscle and Knowledge Bombs with Jamie Alderton (aka Grenade Jay) | Brian Keane Fitness</a>

Jay Alderton on Overcoming Fear, Embracing Failure and Finally Living Life on Your Terms (Because No One Really Cares Anyways)!

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