Today on the podcast:
Pricing, Marketing and Advertising Based On The 0-10 Fitness Scale!
Understanding this question (majority rules) can help you build your entire business model.
- 0-3 (couch to 5k)
- 3-8 (gym goers)
- 8-10 (elite athletes)
With that piece of information you can then determine:
- How to price to that market
- How to market to that demographic – content marketing vs paid advertising
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